It took some time to achieve the product I was looking for, but we eventually got there. I do feel like a lot of hard work was put into this, and it even exceeded the page requirement. I'm pretty pleased overall. I give my thanks.
Peer Response 1
Doctor referrals are necessary for certain procedures and specialists which are typically given by the patient’s primary care physician. Referrals are the best way to build relationships with different providers while both physicians increasing their patient volume which in return, makes more revenue and more satisfied patients. Referrals will change the group strategy by ensuring everyone is on the same page through emails or newsletters with the group to have up to date information, such as insurance changes, before referring a patient. Also, treating each physician group as a group not just tackling each one individually can build a better relationship. When a good relationship is made amongst groups, each will most likely continue to refer patients to each other and will help each group to be more successful.
Physician to physician relationships is important to continue to market one’s business while bringing in new patients and increasing revenue. According to Knoll (2020), a way a relationship can be made is by the referral physician, is to send consult notes to the primary care physician right after the appointment with their patient to gain trust and appreciation from the referral physician. Another way a relationship can be made is by giving the referral physician great customer service. For example, if it is an emergency, clearing a time slot in for that patient will show they respect and care for their new patient and show loyalty and trust for the future.
Referrals can change the strategy of the group by increasing the number of patients significantly due to there being a large customer base with referrals as well as a strategic advantage for the company.
Knoll, D. (2020). Physician Referral Marketing. How to increase physician referral
Peer Response 2
When the senior partner came back and wanted to change the practices ways in which they deal with primary care physicians practices he was trying to change the typology of the group. It sounds like they were at a strangers relationship level, or they had no relationship with the organization or the medical practice in any way (Berkowitz, 2019). The senior partner was trying to have a better relationship with the primary care physicians that were sending them patients through referrals. He wanted to have more of a partners level of a relationship where there could be a significant level of trust between their interactions of the customer (the medical specialty group) and the provider (the primary care physician practices) (Berkowitz, 2019).
Ways in which this partners relationship focus could shift the perspective of their strategy are:
Berkowitz, E. N. (2019). Essentials of Health Care Marketing. Burlington: Jones & Bartlett Learning.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more