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Choose a current business news story detailing a situation in which a company faces a general marketing issue. You will use that situation for an analysis of the external environment. You will then write a 1–2 page assessment addressing the points listed in the instructions below. The answers you provide are an essential part of a situation analysis that will help you formulate a marketing plan, which you will begin to work on in your assignment next week.
Write a 1–2 page paper, using the Pre-marketing Plan Template [DOCX], in which you:
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