Case study for bus 201 | BUSINESS 201 | Bergen Community College

Your assignment is to answer the 3 questions shown at the end of this Case Study.

This case study is posted on a separate link.

Also be sure to check out the 3rd separate link for this Case Study which contains the Grading Rubric.  This Rubric  shows how your paper will be graded.  The Grading Rubric is still the same Rubric that I used to grade your Case #1 papers.  This Rubric is shown on its own separate link.

This is a “real world” case study.  It was written by the Marketing Director of Lipton Canada who is part of  Unilever.  While the data in this case is old (it must be, so it does not reveal current Unilever Marketing strategy plans), it was 100% real at the time when this Marketing situation took place! This live data was collected by the author about 25 years ago.  Who knows, the realities of this case may still be present in Canada today.  

In any case, the situation is real, and it should teach you several important lessons about Marketing.   As you do this case study, you will be performing the same kind of analysis and recommendation writing that is done by any Product Manager who is currently working in a large corporation.  

Hint:  Do not get concerned about Canadian geography (the Canadian provinces).  Just note that these provinces have different levels of Guard development, as well as different levels of consumer preference for Guard and the other competitive brands of deodorant soaps.

Format Directions

1.  Papers should be about one to two pages long.  Longer papers should NOT be written.

2.  Each of your answers for questions #1, #2 and #3 should be SEPARATE paragraphs, and each separate paragraph        should be numbered.  These numbers must match each of the 3 questions you need to answer.

3.  Type your paper using a 12 point size type font.

4.  Excellent, clear writing is required.  Re-write your paper several times. Then show it to a friend and ask the friend “What do you think of this paper? Does it make sense to you?” Then, use your friend’s comments to re-write your paper one more time.  If I said your writing was poor in your first Case Study, they you should go to the Tutoring Center.  Someone there will review your paper for proper English writing.

5.  Most of the Marketing terms you should use in your paper will come from chapters 5 – 10, although you may also use some of the basic terms from the first 4 chapters of the textbook as well.

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Enjoy 10% OFF today with the coupon code: best10