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We will complete the case on Netflix. This is case #27 in the 14th Edition of the course textbook. You will also have access to Case #28 on Netflix as another source.
: In 2011 Netflix was the world’s largest online movie rental service. Its subscribers paid to have DVDs delivered to their homes through the U.S. mail, or to access and watch unlimited TV shows and movies streamed over the Internet to their TVs, mobile devices, or computers. On September 18, 2011 Netflix CEO and Co-Founder Reed Hastings announced on the Netflix blog that the company was splitting its DVD delivery service from its online streaming service, rebranding its DVD delivery service Qwikster as a way to differentiate it from its online streaming service, and creating a new website for it. Three weeks later, in response to customer outrage and confusion, Hastings rescinded the to rebrand the DVD delivery service Qwikster and re-integrating it into Netflix. Nevertheless, by October 24, 2011, only five weeks after the initial split, Netflix acknowledged that it had lost 800,000 US subscribers and expected to lose yet more, thanks both to the Qwikster debacle and the price hike the company had decided was necessary to cover increasing content costs.6
Despite this setback, Netflix continued to believe that by providing the cheapest and best subscription-paid, commercial-free streaming of movies and TV shows it could still rapidly and profitably fulfill its envisioned goal to become the world’s best entertainment distribution platform.
Paper, 12-15 pages, due by the end of week 8, must include the following elements: Title page, Executive Summary, Content, Reference page(s). Remember that you are to research Netflix and provide a minimum of 10 resources that must be applied in the case analysis. You must adhere to ALL APA rules and guidelines. If you have questions about any APA guidelines, please ask me.
NOTE: You will follow the same format as the Amazon case
Analyze the following in the case analysis:
Each of these content areas should be addressed
Please address the following questions within each of the areas above:
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