Planning a public relations campaign — uber company

Hi, please read this instruction carefully.

this is a group project Public Relations compaign of Uber company, I will post the requirement of this research paper later. 

we need to do a Campaign plan, how to build and improve the company’s image since Uber had plenty of negative issues happened in recent years. 


 e. The Campaign Plan , we select the model “R-A-C-E” To conduct this public relations Compaign,  based on book (The practice of public relatons, 13th edition)

  • R  – Research (Candy) – finds out about the situations facing your organization, how they came about, who is involved in them, how they relate to your organization’s goals, and how you – as a public relations practitioner – can maximize the benefit and/or minimize the harm they might do.

→ Look up which issues have been negatively affecting Uber’s image. We already have a somewhat idea of what that may be such as the safety, reckless driving, etc,.

  • A  – Action – uses your research findings to determine the best course of action, plan your response, and then implement these plans. Some RACE proponents call this step “Assessment” instead of action, but they invariably include the same activities.

This will be the polling on Twitter on which issues concern Uber’s customers the most and which social media account is most popular in order to address these problems on said platform.


E  – Evaluation   analyzes what’s been done during the first three steps to see how it affected your publics and their perception of your organization. Once this step is completed, you return to the research step and begin the process again.


and I (You) will need to do the “Evaluation” of the plan based on what three others do and make sure the this campaign runs well, (if not, how can this company do something else instead…)

please read the attachment that include my other group members’ contents-Research– Action–Communication, and to write an evaluation. 

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Enjoy 10% OFF today with the coupon code: best10