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In this blog assignment, select a brand that faced ethical or legal issues. Determine how these issues influenced consumer perceptions of the brand and how it impacted their engagement with the brand. What were the ultimate implications for the brand? What should the brand have done differently, and why? Provide at least two additional resources to support your reasoning.
GUIDE LINES & RUBRIC
Overview: Throughout the undergraduate marketing program, you will be completing a series of blog entries. The blog assignments will be graded by your
instructor and will be available to you afterward as a demonstration of your knowledge and abilities.
Create your blog site using the WordPress blog-creation tool. For guidance on setting up your blog, refer to the Getting Started With Blogging document. In each blog entry, you must accomplish the following:
Guidelines for Submission: Your blog needs to be created in WordPress and your personal blog link submitted via the assignment submission link. It should be
written in a professional voice and should be appropriately formatted for a blog. Any sources should be cited according to APA style. Each blog entry should be between 400 and 800 words in length. When you have finished each entry, submit a link to your personal WordPress blog.
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