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“Cadbury Talks Up Emerging Market Growth,”
by Jenny Wiggins and Adam Jones, Financial Times, September 16, 2009.
“Todd Stitzer, Cadbury chief executive, delivered a bullish assessment of the company’s business strategy to investors , emphasising its growth prospects in emerging markets as it resists Kraft’s Ã‚Â£10.2bn ($16.8bn) cash-and-shares takeover approach. Andrew Wood, a Bernstein research analyst who hosted Mr. Stitzer at a Sanford Bernstein conference in London on Wednesday, said: ‘He was singing the successes [of Cadbury] rather than being cautiously optimistic. It was a glimpse of how they will defend themselves if required.’ The British company went on the counter-offensive last weekend, describing Kraft as a slow growing conglomerate and an ‘unappealing’ suitor. Mr. Stitzer did not outline a new growth strategy for Cadbury, but he explained how the group planned to expand in emerging marketsÃ¢â‚¬â€now 40 percent of total revenuesÃ¢â‚¬â€and why it believed its distribution through small retail outlets gave it [a competitive] advantage.”
Over whom might Cadbury’s distribution through small retail outlets provide it with a competitive advantage?
(Note: Your answer should have a minimum of 5 words and a maximum of 50 words. Once submitted, your response cannot be edited.)
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