Provide your thoughts about the fundamental strategic issues facing the industry in which your organization exists.

Provide your thoughts about the fundamental strategic issues facing the industry in which your organization exists. Compare the performance of your company against the industry within which it operates, for 1 year and 5 years, using the Morningstar database if you are in a publically listed company or use a similar publically listed company or some other performance measure if you are not.
Morningstar Database Industry Return on Investment
. Please cover the following questions in your response.
1. Do some industries have better evolution of the stock value than others? You can compare them using
http://finance.yahoo.com/
Search for your organization or a similar one, use the “Interactive chart” “Comparison” and compare its evolution for the longest possible period to the main stock indicators (Dow, NASDAQ, S&P500) and competitive firms.
2. Do some industries have inherently better profitability, growth and market value than others? To analyze this rely on the Morningstar Database. Compare for your firm the key ratios of Profitability, Growth, and Valuation / Market to Book value.
3. Is your organization performing well against the others in its industry?
4. What factors explain the differences in company performance in the same industry?
* My organization is called Avendra. It is a supply chain management company serving the hospitality industry.
* No set amount of pages, but thoroughly answer the question







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