tesco finest assignment 2 tesco plc is a british multinational grocery and genera

Assignment # 2 Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in England, United Kingdom. It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Malaysia, and Thailand. Tesco was founded in 1919 as a group of market stalls and the first Tesco store opened in 1929 in Burnt Oak, Barnet. His business expanded rapidly, and by 1939 he had over 100 Tesco stores across the country. Since the early 1990s Tesco has diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, toys, petrol and software; financial services; telecoms and internet services. The 1990s saw Tesco reposition itself; it moved from being a down-market high-volume low-cost retailer, to one which appeals across many social groups, by offering products ranging from its “Tesco Value” items to its “Tesco Finest” range. This broadening of its appeal was successful, and saw the chain grow from 500 stores in the mid-1990s to 2,500 stores fifteen years later. Tesco is listed on the London Stock Exchange. It had a market capitalization of approximately 18.1 billion as of April 2015, the 28th-largest of any company with a primary listing on the London Stock Exchange. As strategic Consultant you need to perform a strategic audit to such business case to cover the following points: 1-What are the key strategies of TESCO? What are the main reasons behind such success from strategy point of view? 2- What were the major milestones that TESCO takes successfully to adapt the changes in the Industry and competitive environment? And what were the tactical approaches of its different business units to win the competition and achieve such market growth? 3- How well TESCO can do more over its current strategy & implementation measures? What recommendations will you make to their board as external strategic Consultant?

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