Research theme Consumer behaviour You will need to select one topic from the list below for your research topic, you will review key literatures and sources about your research topic and produce a research project proposal. Research Topics 1. Does consumer loyalty and rewards schemes actually works? 2. Consumer loneliness: How does it affect choice and loyalty 3. Does social media affect consumer choices LO1 (AC1.1, AC1.2, AC1.3, AC1.4 and AC1.5) Task 1 You are to; 1.1. Formulate and record possible research project outline specifications. In this question, you need just write an Outline (list of main topics that you are going to discuss).
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1.2. Identify the factors that contribute to the process of research project selection. In other word, you need to discuss the influential factors that determine which research project should be selected. 1.3. Undertake/write a critical review of key references about your research topic and influential factors for choosing the topic. In addition, you should write positive and negative aspects of your chosen books, journals, or the Internet sources; and support your argument by citing from valid academic sources. 1.4. Produce/write a research project specification. Write a brief entitled Research Project Proposal: An investigation into YOUR TOPIC. You need to write approximately 3 lines for each section of this Research Project Proposal (the length of this proposal should be approximately two pages). 1.5. Provide an appropriate plan and procedures for the agreed research specification. Your plan can be presented in tabular or graphic form (Gantt chart) to show what the main activities/ stages of your research are, and how long each activity would take to complete
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